Social Network Software Web Design

Developing a custom web design takes an immense deal of prior planning and groundwork, and an essential part of preparation is getting the important tools of trade. The appearance of one’s website is one of the most imperative features of his success and the service or product will be exactly judged by the look of his website. When one begins developing his site, his objective should be to make a ‘template’ that he can utilized to design each page of his website. This is important in order to give the entire website the same feel and look.

Website Template and Webpage Formatting

A website template is in fact a simple ‘page shell’ that has one’s entire webpage design, images, navigation links, logo and specific passage of the content. However, the template would not have any content actually, as each time one creates a webpage with the template; he will save it with different name. It is highly recommended to place the entire website content with html tables, as it will enable one to have overall control on the content and also the manner it will be presented.

As placing entire webpage content within single HTML page will immensely increase the load time of website, stacking tables will surely enable one to benefit from useful formatting options of tables while keeping the website’s upload time down. The HTML tables will allow one to display his entire web content in columns like newspaper sets up a particular number of columns and rows, and even put extra tables within the main ‘content table’ to make special content parts with dazzling colored backgrounds.

Important Custom Web Design Tools

Some essential website development tools include HTML editors, text editors, FTP, Graphic editor, Unzip/zip software, and e-mail.

An html editor is software utilized to edit or create html documents, and is preferred to use as it can immensely simplify the complicated processes. FTP or file transfer protocol is a procedure utilized to download and upload files from and to one’s web server. It can also enable one to set up file permissions, upload scripts, create file folders and transfer files from the server.

Important Tips for Custom Web Design

Every single web-design elements affects one’s website marketability and functionality, from the conclusion on how navigational system will work to picking up right graphics, content, colors, and html code. All these factors will not only affect potential consumers, but also search engine ‘indexing’.

When and if one is prepared to get started with his online presence, he can begin with an effective business strategy and plan to ensure the success of his business. He should not be afraid to carry out research on marketing trends or analyze a design or marketing company that will go well with his needs.

One should utilize more ‘text’ than graphics and minimize the usage of JavaScript and Flash; search engines often favor texts and crawl and the index the website faster.

Above all, one needs to follow a cautious, systematic and thoughtful approach to stumble on a quality custom web design.

Address Correction and ZIP+4 Analysis in Microsoft Excel

Address correction and analysis are important functions for businesses that need to maintain address lists for direct mail campaigns, customer outreach, deliveries, and other purposes. Inaccurate or incomplete address information can unfortunately result in lost contacts, higher mailing costs, and missed service calls, so it is critical to correct address information when necessary and reduce the costs associated with bad data.

Although most address correction software requires exporting data to a custom application, or sending address files to vendors and waiting for the results, Microsoft Excel turns out to be an excellent platform for both storage of address information as well as address correction and analysis.

For instance, it is possible to compare address data to postal service databases by using custom function formulas within Excel. Custom functions are functions used in worksheet formulas that follow a special set of instructions – in this case how to access a database to look up a street name or ZIP code. In the following is an example of a custom function formula:

= LOOKUPZIP(“123 Main Street, Springfield, IL”, “ZIP+4”)

The hypothetical custom function LOOKUPZIP looks for the ZIP+4 code associated with the given street address “123 Main Street, Springfield, IL”, and returns its value to the worksheet. Similarly, an address can be checked against a database like this:

= CORRECTADDRESS(“123 Main Street, Springfield, IL”, “FULLADDRESS”)

Where the custom function CORRECTADDRESS returns the best full address match found in the database, including the ZIP+4 code and standardized address formatting that meets U.S. Postal Service requirements. Following an address correction protocol, misspellings and other errors associated with the original address can also be identified and corrected. Note that in both the formulas shown above, a worksheet cell location (e.g. cell “A1”) can be used in lieu of the given address. This more generalized format allows the formula to be easily copied and applied to a long list of addresses.

Due to the very large size of postal service databases associated with address correction and analysis, it is usually not practical to store them on the user’s PC; they should ideally be stored on a web-accessible server. This does require the user to have access to the internet so the custom functions can access the specified information from the remote database. Also due to the sheer amount of the data involved, data extraction should be done as a bulk data call. Fortunately, Excel is ideally suited for receiving bulk data in the form of arrays. A single formula within an Excel array can do thousands of calculations at once, so using custom functions within arrays significantly speeds up data extraction, especially important when dealing with long lists of addresses.

Excel custom functions have the added bonus of providing a dynamic source of address data and correction. If a change is made in the original address list, the custom function will automatically update the information provided from the database without having to input the formula again. In conventional address correction software, the user needs to import the list into the software and make a new data request, every time the original address list is modified.

Custom functions linked to a remote database can also go beyond address correction to obtain other address-related information, ranging from latitude and longitude coordinates to demographic data. Excel, with its built-in spreadsheet and charting functions, can easily handle the storage and analysis of this type of data.

Microsoft Excel offers a familiar software environment that has proven to be a powerful tool for correction and analysis of address lists. Features like Excel custom function formulas that can access large postal databases, arrays that provide efficient handling of large amounts of data, and dynamic data updating all help make Excel an excellent alternative to conventional address correction software.

Internet Marketing Tools: Part Three Zip/Unzip Basics

If you’re doing business on the Internet, sooner or later you will encounter a Zip file. A Zip file is simply an “archive” of one or more files compressed into one file for easy distribution.

Zip files are used to compress and transport file archives over the Internet. It is the preferred method used for electronic file distribution, as rather than downloading several different files, you can simply download one Zip file. In addition, the download time will be minimized, as the files within the Zip archive are compressed.

Once a Zip file is downloaded, it can be easily opened and extracted (unzipped) with a Zip/Unzip software program.

Although there are many Zip software programs available on the Internet, WinZip is the most popular. WinZip makes working with file archives simple. It features an easy point-and-click, drag-and-drop interface for viewing, extracting, adding, deleting and testing archived files.

You can download a fully functional evaluation version here:

Extracting Zip Files

Extracting a Zip file with WinZip can be accomplished in a number of ways. Here are a few methods to get you started:

Right Click – To extract your files using the right click method, locate the file you would like to extract and place your mouse pointer over the file. Right click on your mouse to launch the menu. Select “Extract to” and select the folder in which you’d like to place your files.

WinZip Wizard – To extract your files with the wizard, locate the file you would like to extract and double click the file. This will load your file within WinZip. Click on the “Wizard” button located at the top of your screen to use the wizard. Follow the step by step instructions.

WinZip Interface – To extract your files within WinZip, your first step will be to open the WinZip program. Once opened, click on the “Open” button at the top of your screen to locate and open your Zip file. Once your file is open, click on the “Extract” button at the top of your screen and select the folder in which you’d like to place your files.

Creating Zip Files

Creating a Zip file with WinZip can be accomplished in a number of ways. Here are a few methods to get you started.

Right Click – To create a Zip file using the right click method, locate the file or folder you would like to place within your Zip file and place your mouse pointer over the file. Right click on your mouse to launch the menu. Select “Add to Zip” to launch the WinZip program. Click on “New” to create a new Zip file, or on “Open” to add the file to an existing Zip file.

WinZip Wizard – To create a Zip file with the wizard, your first step will be to load the WinZip program. Once loaded, click on the “Wizard” button located at the top of your screen to use the wizard. Follow the step by step instructions to create your Zip file.

WinZip Interface – To create a Zip file using WinZip, your first step will be to open the WinZip program. Once opened, click on the “New” button at the top of your screen to launch the “New Archive” window. Select the folder in which you’d like to place your Zip file, type in a name for your file and click on the “OK” button. Your new Zip file has been created. You can now add files by clicking on the “Add” button at the top of the screen.

Although there are other methods you can use when working with WinZip, the above methods will provide you with a basic guideline.

Zip files provide Internet users with the ability to easily compress and transfer files in an organized fashion. Use them to your fullest advantage.